Business regulation Essay Example | Topics and Well Written Essays - 3000 words

Business regulation - Essay mannikinFor the industry, alcohol beverage uses a wide value of marketing tools where most young people argon greatly exposed in everyday life (Brabbs 2002). Further, these marketing tools entrust in abroad range of marketing practices that range from event sponsoring to TV commercials from advertizement in social media to giving away promotional items across UK. To this effect, the news report will focus on effective alcohol marketing in the UK. The paper will quest to give a detailed analysis of alcohol advertising in the region, advertising and children, codes and practices as well as offer solutions aimed at effective alcohol advertising.The alcohol manufacturing and advertising agencies urge that it is legally possible for the alcoholic products to be advertised since they be legal products. Bans on the advertisings of the alcoholic products are argued to throw off adverse effects to the alcohol market as well as the media. The stakeholders argue that the advertizing on the products is aimed at promoting their sales as well as offering a chance to have new drinkers to the new individual brand product. There is arguably no link between the advert of alcoholic products to the overall levels of consumption of product or any related harm (Edwards 2004). The product advertisement has an objective of increasing its sales, maintaining the competitive advantage and provision of information to the customer on the new additives and improvements of the alcohol products of choice. The advertisements also offer a chance for the drinkers to ascertain the right products and differentiate them from counterfeits (Edwards 2004).Evidently, the intensity of advertisement and promotion of the alcoholic products appears also to provide sanctions as well as the legitimate use of the products that may result in the increased damage on individuals as well as the societies. However, alcoholic advertisements are viewed to be one sided as they avoid any