Nike Innovation

Nike Inc. Prepared by: Chuck Viasi MBA 330 – Innovation and Technology Management August 11, 2012 ————————————————- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach, their relentless pursuit of improved athletic performance instilled a competitive spirit in the culture of Nike. As such, the organization’s culture is one of the key reasons that Nike excels in this industry.We will see how the management style fosters innovation, and how the competitive spirit blended with curiosity and a constant scan of the external environment feeds the creative process. The company has become adept at integrating their knowledge into innovative approaches to improve athletic performance and connect with their customers through design and marketing. Our research on historical trends and processes within Nike indicates that the company’s core competencies are innovation and marketing; the underlying reasons the company is now the most recognized and coveted sports brand in the world.As Nike faces increased costs for materials, the company has made a strategic shift to couple sustainability principles with innovation to create a better company that can, in turn, can make a better world for all of us. Ultimately, this strengthens the company’s ability to compete globally in the future as well as positively impact society. Executive Summary (Stoney/Jen)1 Table of Contents (Stoney/Jen)2 Nike’s Mission Statement (Jen)4 I. The Business of Nike (Jen)4 A. Historical Innovations (Isaac)4 B. Portfolio of Products (Isaac)5 II. Product Life Cycle (Isaac)5 III. Business Model (Isaac)6 IV. SWOT (Stoney)7A. Strengths (Stoney)7 i. Strong Cap italization (Stoney)7 ii. Globally Positioned (Stoney)7 iii. Strong Brand Recognition (Stoney)8 iv. Solid Barriers to Entry (Stoney)9 v. Innovation (Stoney)9 B. Weaknesses (Stoney)9 i. Outsourced Manufacturing (Stoney)9 C. Opportunities (Stoney)9 i. Professional Sports Market (Stoney)9 D. Threats (Stoney10 i. Severe Competition (Stoney/Jen for Adidas)10 ii. Global Economy (Stoney)11 E. How do Nike’s Strengths Reinforce Nike’s Opportunities? (Stoney)11 F. How do Nike’s Weaknesses Relate to Threats? (Stoney)12 V. Nike’s Value Chain (Stoney)12 A. Make (Stoney)12 B. Move (Stoney)12C. Sell (Stoney)12 D. Use (Stoney)13 E. Reuse (Stoney)13 F. Plan (Stoney)13 G. Design (Stoney)14 VI. Porter’s 5 Competitive Forces (Stoney)15 VII. Organization (Jen)16 A. How the Culture Supports Innovation and Success (Jen)16 B. Org. Structure for Optimal Alignment with Customer Markets (Jen)17 C. Breaking into New Sports with Independent Teams (Jen)18 VIII. Innovation Proce ss (Jen)18 A. Innovation Kitchen and Sources of Inspiration (Jen)18 i. Athletes (Jen)19 ii. Customers: Lifestyle Trends (Jen)20 iii. Deep Dives (Jen)21 iv. Art, Artists and Buildings (Jen)21 B. Experts, Incubation and Collaborations (Jen)22IX. From Idea to Commercial Product (Jen)22 X. Product Introduction to the Market (Jen)24 A. Marketing Strategy (Jen)24 B. Event Pacing and Limited Edition Products (Jen)25 XI. Integrated Strategy: Sustainability and Innovation (Jen)26 A. Nike and China (Isaac)26 B. GreenXchange, Considered Design, Considered Design Index (Jen)27 C. Impact on Corporate Goals and Strategy (Jen)28 XII. Conclusion (Stoney/Jen)28 References29 Nike’s Mission Statement: To bring inspiration and innovation to every athlete* in the world. *†If you have a body, you are an athlete. † ————————————————- I.The Business of the Company Nike (NYSE: NK E) makes high performance athletic clothing, footwear, sportswear, and equipment. The company is headquartered in Beaverton, OR, and employs more than 30,000 people. Nike is the most recognized and coveted sports brand in the world, valued at $10. 7 Billion. (Nike, Inc. , n. d. ) As their Mission Statement indicates, Nike innovates for all athletes – from elite to everyday athletes – to improve sports performance. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Hurley International and Converse.The company also operates retail stores under the Nike town name. A. Historical Innovations * In 1962 Bill Bower man and Phil Night- Launched Blue Ribbon Sports (Tiger Shoes) with 500 dollar mutual fund. * 1978-Blue Ribbon Sports renamed themselves to NIKE. * 1980- Nike IPO and became publically traded. * 1980- First air sole shoe system Nike runner shoe * 1984-Signing of Michael Jor dan and first Air Force one basketball shoe. * 1985Air Jordan Revolution- 30 plus versions of air Jordan’s * 1989-Waffle shoe sole incorporated by adding rubber to a waffle machine. 2000-Nike shocks introduced and Nike portfolio formed * 2003- Nike ID shoe customization- allowing customers to make customized shoes from a computer, * 2006- Nike shocks tech * 2008-Nike Research lab environmentally friendly * 2011, Nike collaborated with Tom-tom for the launch of Nike+ Sport-Watch GPS. * Present Nike Innovation Kitchen- green products and greener product cycle. B. Portfolio of Products Nike’s portfolio consists of Converse, Nike Golf, Nike Baseball, Air Jordan shoes/Accessories, Hurley International.Nike is a leading designer, marketer and distributor of athletic footwear, apparel. Nike has done a spectacular job of diversifying their portfolio and being able to implement competitive advantage in all brands. The Company’s key product lines consist of: * Shoes * App arel * Equipment & accessories ————————————————- II. Product Life Cycle NIKE’s products and services falls in the growth stage of the product life cycle due to their ability to diversify products and rapid growth in sales and profits.According to knowledge. com â€Å"Nike is at a ranking of #135 in revenues generated by America’s 500 largest corporations. Of the nineteen billion fourteen million in revenue 2. 1 billion  was profit. † Nike is the niche when it comes to introducing new product and that is why there are at the growth stage allowing them to produce capital at a rapid pace. They always have new products coming out and new angles of approaches and that keeps them in the growth areas of the product life cycle. ———————————————— - III. Business ModelNIKE has a gift of trying new ideas that other organizations are too scared to attempt. The Nike business model consists of five steps. 1) Conducting research 2) Manufacturing product shoe, clothes, etc. 3) Retail 4) Consumers 5) Down cycling. , Nike introduces products to the market with athletic endorsements and mass marketing. They have the products assembled overseas for a fraction of the cost it would cost to manufacture in the in the United States. The Nike Corporation is known as innovators for making a product at low cost and charging an above average price in retail. I believe that this model works well for Nike as every time they have a new shoe come out that is expensive and overpriced they still have people waiting in line overnight for their shoe product. Nike Business Model ————————————————- IV. SWOT Analysis Strengths| Weaknesses| Well c apitalized| Outsourced manufacturing| Globally positioned| History of human rights scrutiny| Solid brand recognition creating competitive advantage| | Strong barriers to entry| | Innovation/product development| | Environmentally conscious culture| | Marketing| |Opportunities| Threats| Professional sports market segment| Severe competition| Growth in global apparel market| Global economy| Leadership in US market| Third world governments| Global marketing initiatives| Black market/counterfeit market| | | (MarketLine, 2012) A. Strengths i. Strong Capitalization: According to the Nike 10K report net income for 2011 was $2. 1 billion; although this is a drop from the previous year Nike still maintains a strong capital position. Last year Nike also saw their inventory go up as a result of future orders and the company repurchased $1. billion dollars of class B stock which is part of a 4 year $5 billion repurchase program. Thus far Nike has repurchased 30. 4 million shares for $2. 3 billio n. Even with this repurchase program Nike still has $4. 5 billion in cash, cash equivalents or short-term investment reserves so they are well positioned with capital for the future. (Nike, Inc. (2011) ii, Globally Positioned: Nike was ranked #1 in shoe and apparel revenue in 2011 and remains positioned well for the future. In the global shoe market there are two main players, Nike, a US-based company, and Adidas, a German company.Nike remains focused on defending their leadership position in the industry by signing contracts with the NFL, NBA, MLS, European soccer teams, and college sports teams. One of their advertising plans has historically included elite athletes like Michael Jordan, who still has the highest ranked athletic shoe in the history of the industry. Adidas sticks to its core values of â€Å"function first†. They also market their shoes by fashion, as modern, and as cool enough. While Nike is king in America, Adidas is the leader in European markets.The Adidas brand had a market share of 38% while Nike was right behind at 37% (Jones, 2011) In 2006 a study by William Hanrahan positioned global shoe marketers as follows: Hanrahan, (2008, p. 8) This graphic shows all the leading brands of shoes with their global positioning as of July 2006. Nike is located in the average to low affluent market with its main competitor being just a little larger (at that time) and a little higher in affluence. iii. Strong brand recognition creating a competitive advantage: The Nike swoosh is a recognized brand logo throughout the world.While Nike is known to charge a premium price for their average affluent market they are also known for quality and catering to the needs of the athlete. The target market for Nike is the young athletes and they are loyal to Nike as through advertising, Nike connects to this audience by demonstrating a keen understanding of their psyche and lifestyle. iv, Solid barriers to entry: Nike’s strong global brand has created a barrier to entry in the sports market. Other barriers include high capital requirements, high research and development costs, and keen innovation instincts. . Innovation: Innovation is a core competency for Nike as they pour investment dollars into research & development. The â€Å"Innovation Kitchen† generates the majority of their innovative ideas, which will be discussed in another part of this report. B. Weaknesses: i. Outsourced Manufacturing: One weakness is the fact that nearly all of their apparel and shoe manufacturing is outsourced. While this is an advantage from a cost perspective, and allows Nike to focus on their core competency, Nike gives up a lot of control by outsourcing to suppliers.The risk involved includes problems with governments and a workforce that that is out of there control. Another weakness that the company has displayed in the past is human rights and they are constantly under the pressure by human rights groups. C. Opportunities: i. The pr ofessional sports market: Nike’s target market has always been the athlete. The market segment that Nike is currently expanding is the professional sports arena with growing contracts with the NFL and other professional sporting leagues and teams across the world. Nike is the leader in the U. S. arket for all shoe and apparel sales and should continue to be the first choice of athletes who are looking to improve performance. Nike will also continue to make strides with advertising campaigns across Europe and India. D. Threats: i. Severe competition: The global shoe and apparel industry continues to experience fierce competition as major brands go head-to-head for competing for market share. According to Films on Demand video, Sports Shoe Wars, Adidas paid $1. 2 billion to retain the rights to the China Olympics for advertising rights at 23 of the 24 venues. The thought behind Adidas advertising campaign was â€Å"1. billion people with 2. 4 billion feet. † India is cle arly the next battle ground. Adidas is Nike’s most formidable competitor; the fight for market domination has spanned many decades and is publicly fought. Nike is the industry leader in the U. S. footwear and athletic apparel industry and has a strong brand portfolio (â€Å"Zacks Bull†, 2011). Adidas is known for making a solid, quality product which has historically missed consumer tastes. This was evident in a kid focus group conducted by Adidas in which kids were asked â€Å"if Adidas were at a party, where would it be? The kid’s responded â€Å"hanging around the keg† while â€Å"Nike would be with the girls. † (Stevenson, 2003) The belief at Adidas is Nike’s leadership position has been achieved solely through marketing, not through quality product performance. In a short film about the 2008 Olympic Games in China, Herbert Hainer, CEO of Adidas explains: I think if trying to find differences between the two companies, we’d have to say Adidas is more oriented towards product and performance and Nike more towards marketing. If they need hip hop culture to do that they will use it.But don’t think that Nike puts more into lifestyle than we do. We also communicate a great deal, like I said, we’re trying to do that in connection with the Olympic games†¦to win the people of China by saying we’re the ones who are helping your athletes. (Kirchhoff, 2009) In 2006, Adidas acquired Reebok to strengthen its position against Nike. The acquisition of Reebok led to control of 20% of the market as opposed to Nike which, at the time, had about a third of the $145 billion worldwide market. (Sorkin, Feder & Dash, 2005) The acquisition gave Adidas more leverage to compete for celebrity athlete endorsements. ii.The global economy is another threat that has already taken hold with a clear slowdown in worldwide shoe and apparel sales over the past few years. While the economy continues to be a proble m, a clear threat to Nike remains the volatility of third world governments where much of the materials and manufacturing is completed. E. How do Nike’s strengths reinforce their opportunities? Being well capitalized, Nike is in a position to take advantage of the professional sports organizations and teams target market. Many of these teams are recognized around the world and the Nike swoosh will be prominently displayed on their uniforms.Strong barriers to entry allow Nike to focus on their current competition with few to no disruptive technologies introduced by other companies in the shoe or apparel market. F. How do Nike’s weaknesses relate to their threats? Outsourcing manufacturing is a company decision they are comfortable with as they have done this for several decades now. The main benefit behind the outsourcing is expense reduction, and ability to focus on core competencies. However, along with these expense reductions comes human rights scrutiny that tends t o follow Nike wherever they go. A good reputation takes a long time to build and a short time to lose.But, they have made similar strides in the past with environmental groups and now will not allow harmful substances to be used for research and development there environmental groups recognize their environmental corporate culture and have worked closely with Nike over a period of 14 years to create these environmental values within the company. (Kirchhoff, A. (Director) (2009). ————————————————- V. Nike’s Value Chain Make, move, sell, use, reuse, plan, and design. A. Make: Since 1995 Nike has reduced petroleum based solvents used to manufacture shoes by 96%.Nike also created a new rubber that targets the reduction of the most toxic chemicals and shared the formula with the entire industry. The Nike â€Å"make† portion of the value chain employs 1,000,000 wor kers in 50 countries. The have also conserved enough materials in the last 5 years to produce an additional 15 million pairs of shoes. B. Move: Since 1995 Nike has used 100% recycled cardboard for shoe boxes. Clothing is also made from a lighter material which allows for less water usage in cleaning and it dries faster saving energy and allowing for larger drying loads in the process.Nike has 23 distribution centers located around the world and is working with logistics partners to reduce the footprint created in shipping and packaging of products. C. Sell: From June 2010 to January 2012 Nike employees donated 17,207 hours for community projects just in their North America retail stores. The employees completed 543 different projects that targeted youth sports. Approximately 219,000 plastic shopping bags were saved by the retail team in Australia in one year. With the plastic bag savings they began to charge an additional 10 cent fee and all proceeds from this fee were donated to lo cal youth sporting programs.This program resulted in a 55% reduction in plastic bag usage from the previous year and generated $26,000 for youth athletic programs. D. Use: In 2006 Nike did a study to find out where the most CO2 was being generated during the lifecycle of a typical pair of shoes. The study showed that 46% of these emissions came from the washing and drying. To further the study Nike came up with a 39% reduction in energy use simply by washing in cold water. This study was performed in an effort to reduce the carbon footprint and clothing now comes with instructions to use cold water and dry on a line instead of a dryer where possible.This cleaning method will also extend the life of the clothing. E. Reuse: Packaging accounts for up to 22% of the waste in the Nike value chain. Since 1995 all shoe boxes have been made from 100% recycled materials. In every square yard of school playground â€Å"play top† rubber there are approximately 40 pairs of grinded up shoe s where the rubber has been recycled. Nick also incorporates fiber into their Hyper Elite Platinum shorts that is made from 100% recycled polyester. The recycling of shoes has reached 25 million pairs collected globally since 1990. Nike’s goal is to â€Å"weave yesterday’s products back into tomorrow’s value chain. F. Plan: In 2010, Nike founded the Green Xchange with several other companies in an attempt at open innovation with other businesses. This Green Xchange is used to share intellectual property and conserve the planet’s resources and climate. In 2011 nearly 500 tons of waste was composted from the Nike headquarters and approximately 1. 6 million pound of waste was recycled. Those 500 tons equals about 65% of the total waste. Business travel has also been reduced to 3% of past travel requirements. Nike also focuses on minority owned businesses. G. Design: Each year over 16,000 materials are used in various products each year.Each pair of shoes co ntains about 30 different materials alone. Because so many different materials are used Nike has come up with â€Å"materials index† that measures the impact of each material in four areas. These areas include energy, chemistry, water, and waste. In 2010 15 million T-shirts were made using organic cotton that was grown without the use of fertilizers, defoliants, or pesticides. Nike has evaluated over 80,000 different to measure their environmental impact and typically uses 6 that make up most of their materials volume. These 6 items are polyester, rubber, cotton, synthetic leather, and leather and EVA foam.Finally, through planning and reducing their waste stream approximately 280,000,000 plastic bottles have been saved from landfills and used in polyester textiles. â€Å"In 2011, more than 31. 5 million Nike garments contained at least some recycled polyester fiber. † (Nike value chain, 2012) —————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ———————————————— ————————————————- VI. Porters 5 Competitive Forces à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- The Organization (Format taken from Quick MBA, 2010) ————————————————- VII. Organization A. How the Culture Supports Innovation and Success An organization’s culture is typically defined by management at the top. Without a doubt, Nike’s legendary former CEO and Co-Founder, Phil Knight, was influential at developing a culture of innovation. His odd management style inspired employees to make their own decisions.He deliberately didn’t respond to questions or offered a vague nod. His executives became adept at interpreting his lack of response or nods as freedom to do their own problem solving and innovate. Most employees, like Tinker Hatfield, VP of Innovation, considered silence a yes to move forward. (Roth, 2005) Parker has c ommented that Knight has â€Å"always given me incredible freedom in my roles. † (Birchall, 2007, para 8) Whether intentional or unintentional, Knight personally provided critical ingredients for cultivating and nurturing a culture of creativity and innovation.The competitive spirit is deeply ingrained in the culture and employees are driven to succeed. The highly-popular slogan â€Å"Just Do It† is an internally-embraced philosophy that captures this competitive spirit. Nike’s culture gives employees the opportunity to accomplish, occasionally fail and learn from mistakes. Repeated failure faces punishment. (Jagersma, 2003) Curiosity is considered key to success and it is expected that employees will maintain a level of curiosity or risk failure.According to author Fields, the former CMO of Nike, Scott Bed bury, was quoted in the book Chasing Cool: Standing Out in Today's Cluttered Marketplace, as saying: â€Å"If you were the head of Nike Basketball, you damn well better know what's going on in the minds of young basketball players–the music they listen to, their vernacular, how they define success, what they fear, what they dream. The bulk of it is just about getting out there and wandering around. And anybody in the marketing group at Nike was penalized, if not put into early retirement, if they didn't get out there, if they weren't continually curious. (Fields, 2007) Hero worship is also deeply ingrained in the culture. Buildings on the Beaverton, OR campus bear the names of image-building power athletes. (Rapaport, 2002) To evoke the spirit of innovation through organizational history, storytelling about heroes and heritage is a critical part of Nike’s corporate culture. (Ransdell, 1999) Ekins, Nike’s official company storytellers, sport a swoosh tattoo on their ankle and evangelize about the Nike brand and its sports technology. (â€Å"Remarkable†, 2010) Today, the management style of Mark Parker, CEO, c ontinues to nurture innovation and keeps the channels for creativity open.He does not shut people down in meetings and prefers to let people share what they’re working on, even if a project will not get a green light. (McGirt, 2010) B. Organizational Structure for Optimal Alignment with Customer Markets In the mid-2000s, the company moved from a product-based structure to a customer-focused organization with categories like women’s fitness, running, and basketball. This allowed Nike to follow the greatest opportunities and to develop communities of shared interest both internally and externally. (Birchall, 2007) In 2009, another restructure aligned the brand by six new geographies hich allowed Nike to get closer to the customer, reduce management layers and increase the speed of decision making. (â€Å"Nike, Inc. Announces,† 2009) This structure allows Nike to more efficiently focus on the unique cultures of these sports, share knowledge, and inform the creative process. C. Breaking into New Sports with Independent Teams Breaking into new sports markets is a strategic endeavor for Nike. The company sets up independent entities and forms teams with external talent to allow it to be as agile as needed for success.To break into the skate market, the company brought former head of Nike’s upstart soccer division out of retirement. The division was set up as an independent unit with 11 employees who were all skaters from other parts of the industry. The skate team spoke to consumers for two years before it offered its first products exclusively to skate stores on short-runs and has since captured market share. (Stone, 2004) Golf is another market which required a different approach to break into it. The golf unit was formally separated from the rest of the company on its balance sheet.A 12-handicap golfer and long-time employee, Bob Wood, was asked to head the division, and other executives were brought on board from the industry. Since s electing Tiger Woods to represent their line of products, Nike has captured market share in golf. (Stone, 2004) ————————————————- VIII. Innovation Process A. Innovation Kitchen and Sources for Innovation Inspiration The Innovation Kitchen is a think tank within Nike’s headquarters where innovative technology and other special projects are invented by its 125-person research team.Tinker Hatfield, VP Innovation and Special Projects, leads the team. He is a famed designer of Nike’s most popular and innovative designs, including the Air Jordan, and is regarded as the keeper of the founder’s legacy of innovation. As Hatfield explains, the Kitchen is separated from the rest of the organization: â€Å"We're not so much tied into the sales of shoes. We're here to improve athletic performance. † (Rapaport, 2002, para 25) While casual visits by the CEO ar e common, direction for their work does not come from above.It is guided by a philosophy established by Knight: â€Å"It’s really risky not to take risk. † (Brettman, 2011b, para 7) The research team is free to explore as many ideas as they can. Behind Nike’s core competency in innovation is a finely-tuned integration of learning with creativity. (Stonehouse & Minocha, 2008) Hatfield believes what designers draw or design is a culmination of everything he or she has seen or done in life at that point. (Longeville, 2006) To Hatfield, internal ideas generated from sources such as focus groups are generated in false environments, thus not the preferred source for ideas. Eckoff, 2007) Instead, creativity and inspiration is regularly sought out from a wide variety of external influences. The insights provoke new ways of thinking and innovating. i. Athletes: For Nike, design is rooted in the belief that form follows function. Top athletes have been – and wi ll continue to be – the primary source of design inspiration. According to Parker, â€Å"what we learn from them is who we are. † (McGirt, 2010, para 8) Nike employs pro athletes, either with the company or via sports marketing contracts, to evaluate and weigh in on shoe design and development from a performance perspective. Datamonitor, 2012) They are frequent visitors to the Nike Sports Research Lab, where biomechanics experts study how to enhance their performance using cutting-edge sports technology and equipment. (McGirt, 2010) How the R&D team of scientists analyzes the results sets Nike apart. According to Mario Lafortune, Director of Nike’s R&D Lab: We have developed an expertise in interpreting the data for designing footwear. How you interpret data to derive footwear criteria is really a level of expertise that very few people have. Holloway, 2004, para 7) Inspired design originates not just from input on functionality, but as Hatfield explains : You have to spend time getting to know an athlete, his motivations and his life. Understand his needs and his wants. The real fun comes in the end when you make observations that have real meaning. (â€Å"Interview: Tinker Hatfield ,† n. d. , para 14) ii. Customers: Lifestyle Trends: Nike understands that to grow, recognizing new customer needs and offering solutions is critical. (Patnaik, 2005) Nike’s ability to apply outside the box thinking to existing solutions has proven successful.For example, by looking at the lifestyle of the runner, Nike teamed with Apple to create Nike+, a digital sports kit comprising a sensor that attaches to a running shoe with a wireless receiver which connects to the iPod. The information tracked by the sensor sends information to the iPod for uploading and tracking progress on www. nikeplus. com, then shared on Facebook and Twitter to connect with other runner communities. For the Nike+ customer, the exercise experience has extended b eyond a pair of running shoes. As of 2010, 2. million kits were sold and due to that success, the kit has been expanded into other athletic activities, such as gym workouts. (Ofek & Wathieu, 2010) iii. Deep Dives: To stay ahead of consumer trends, Nike designers regularly seek inspiration through intense immersion into subcultural experiences, or Deep Dives. According to John Hoke III, Nike’s global creative director of footwear design, the purpose of Deep Dives is â€Å"to interpret, translate and try to make new connections†. Deep Dive cultural explorations have included American car culture, Palm Springs mid-20th-century design, inner-city hip-hop music and origami.Other lighter immersions such as trips to the zoo to sketch animal feet are part of this process as well. The idea is to infuse thinking with new design and aesthetic possibilities and inform new ways of connecting with their target customer. (Rapaport, 2002) iv. Art, Artists and Buildings: The work o f street artists have served as sources of inspiration, both in adding aesthetic appeal to shoes and in helping Nike establish credibility with hard-to-reach audiences. Parker has developed a network of artists as a long time art collector.He tapped his graffiti artist network to help establish authenticity in the hard-to-break-into skate market. Mr. Cartoon, a Los Angeles graffiti-and-tattoo-design star, was asked to design limited-edition versions of classic Nike shoes and was given a platform to hold special events advocating design self-discovery to Latino youth. This demonstrated Nike’s ability to understand and connect with this unique culture. The shoes are now collector’s items. Parker continues to stay connected with his artist network as he considers them as influencers of influencers in pop culture. Birchall, 2007) After travelling to Paris to see Pompidou Centre, a building characterized by exposed mechanical systems and bright colors, Hatfield suggested th e air bag of the shoe be exposed and visible through the sole. His idea was initially met with resistance from many. The Head of Marketing for Running couldn’t figure out how this shoe could be sold. (Longeville, 2006) Now, the Air Max line of shoes has been wildly successful. B. Experts, Incubation, and Collaborations Other external resources are tapped as part of Nike’s innovation process.Research committees and advisory boards with experts such as athletes, coaches, trainers, equipment managers, orthopedists, and podiatrists are frequently consulted with. (Datamonitor, 2012) Nike also sets up venture capital offshoots to explore new ideas. In 2011, the company set up the Sustainable Business & Innovation Lab to back other start-up ventures focused on alternative energies, efficient manufacturing practices, and companies that promote healthy lifestyles. (Kharif & Townsend, 2011) Other groups are tasked with collaborations.Parker was concerned about Nike innov ation being too insolated and set up Explore to pursue long-range innovation possibilities with academics, inventors and other companies. (Exon, 2002) One of Explore’s successes was the collaboration with Apple to produce Nike+. (Birchall, 2007) Analysts believe that a 55% growth in membership for Nike+ was responsible for an increase in sales in the running division up 30%, to $2. 8 billion. (Cendrowski, 2012) ————————————————- IX. From Idea to Commercial Product Innovation at Nike is clearly a bottom-up process.After ideas are generated, the labs have what is generally referred to as a peer review. At this time, research ideas are shared internally with lab peers and the lab director only. If the lab director believes the idea is worth pursuing, resources are allocated by the lab to investigate it further. (Rodrigues, R. , personal communication, June 10, 2012) At the investigation stage, external knowledge is gathered. Patents are researched to ensure no patent infringement. If the idea seems feasible based on information gathered in the steps in this process, the idea is developed further into a prototype and patents are filed. (Rodrigues, R. personal communication, June 10, 2012) The lab funds development of a prototype in what is generally known in engineering as the laboratory phase. About once a month, senior executives are invited to review prototypes and vet them against Nike’s mission statement and corporate goals. If a prototype is accepted, the idea could potentially be pitched to the board of directors. (Rodrigues, R. , personal communication, June 10, 2012) As an example, in the mid-80s, Parker, product designer at the time, was working on a side project visible air in which the sole cushioning technology would be exposed so the customer could see it.He was invited by Phil Knight to present his prototype to the board. (Mc Girt, 2010) At this stage, the lab might also produce a white paper with â€Å"ideas on feasibility† which is usually written for manufacturing and division heads of product lines. It may be unclear at this point which product line this technology might be used in, and there is most likely internal competition as to which division might get it. (Rodrigues, R. , personal communication, June 10, 2012) The visible air technology spurred the Air Max shoe line for running, basketball and cross-training.In Nike’s bi-annual Concept Debut, the review committee (CEO and heads of global footwear design) reviews all designs for products due to hit the market in the next18 months. Details of each prototype are discussed and sketches critiqued. If a product passes review, the company intends to commercialize and produce it and will fund it. All the regions are brought on board to determine the go-to-market strategy. Marketing is involved at this stage. (â€Å"Online extra: Chaos,à ¢â‚¬  2007) From there, the product is transferred to manufacturing for production.No doubt, Nike’s lab has a close relationship manufacturing suppliers and they are involved much earlier in product development than this stage. For example, the Flyknit due to hit stores July 2012 is made from a knitting process which weaves an entire shoe upper in one piece. With 35 fewer pieces to assemble, this is a revolutionary approach to shoe production as it eliminates the cutting and stitching process, translating to less labor and higher profit margins for Nike. (Townsend, 2012) Manufacturing most certainly played a role in the product development process. ———————————————— X. Product Introduction to the Market A. Marketing Strategy As one of Nike’s core competencies, marketing plays a pivotal role in the company’s success. Historically, Nike has utilized an a lmost formulaic, two-prong approach to marketing – elite athlete endorsements and establishment of an emotional connection with their customer. Some of the greatest elite athletes have been paid by Nike to help design, develop, and sell merchandise through endorsements.Tiger Woods was signed in 1996 and by 2001, Nike’s market share in golf jumped from one to six percent, or $50 million. (Cummings, 2001) Instead of focusing on the product, Nike’s advertising strategy seeks to establish an emotional connection with the customer by setting a mood. Just after Nike’s revenues fell 22% in 1986, Nike launched its first national ad campaign which featured the song Revolution and intertwined clips of elite Nike athletes with clips of everyday people. The underlying message was athletes prefer Nike, buy Nike and you can play as good as them. Lane, 1996) By 1988, revenues rebounded to $1. 2B and by 1989; the company regained its leadership position, earning $1. 7B i n revenue. (Jorgensen, 1994) However, as Nike’s total marketing budget has climbed, it’s spending in U. S. TV and print advertising has dropped by 40% in the past three years signaling a marketing strategy shift. In 2010, Nike launched Nike Digital Sport, a new division aimed at developing devices and technologies for users to track personal sports statistics. Now, customer data can be mined and online communities established, placing Nike where the customer is. Cendrowski, 2012) While initial attempts have not been so successful, true to Nike’s innovation process, the company integrates its knowledge into new tactics and continues try new approaches. B. Event Pacing and Limited-Edition Products Nike has been known to utilize two strategies to stimulate demand: event-timed product releases and limited-edition product. Nike both releases new products to coincide with big sports events – and also delays them. Earlier in 2012, the Foamposite One Galaxy glow- in-the-dark shoes were released to coincide with the NBA All-Star game in Orlando.This year, new home and away soccer apparel in the team colors for FC Internazionale were released in time for the 2012-2013 Milan soccer seasons. (Nike, Inc. , 2012b) In 2007, Nike delayed the release of the new Michael Vick shoe when Michael Vick was caught in a dog fighting scandal. (Briggs, 2007) When coupled with limited-run production, marketing hype has led to success, if not violence. Nike makes it known that the Jordan XIs — Jordan's most sought-after shoe – are released once a year as a limited edition.The December 2009 holiday season release of Air Jordan XI Concords caused violence and a stabbing. (Hill, 2011) But at more than $1 billion in sales, the Jordan brand now makes up roughly 5 percent of Nike’s overall revenues. (Rovell, 2009) ————————————————- XI. I ntegrated Strategy: Sustainability and Innovation The integration of sustainability and innovation as a value-creator forms the core of Nike’s new strategy. (Brettman, 2011a) Nike believes corporate social responsibility extends beyond the walls of their headquarters to the industry and society.The goal is to innovate systematically throughout all businesses processes and to affect change industry-wide for the good of society. Nike’s troubles in China led to heightened awareness about corporate responsibility and the company’s impact on society. A. Nike and China Nike and several other name brand organizations have had trouble with child labor issues. There have been allegations of child labor and horrid working conditions. According to Irene Alfred from Nike slave labor† Nike is having difficulties with the publicity it is receiving about its labor practices in China, South Korea, Indonesia, and Vietnam.In China, employees for Nike work twelve hour shifts for several days a week. Their wages are as low as sixteen cents an hour there is no union†. Nike is working on improving conditions for its international employee’s in1998 Mr. Knight stated,† Public speeches regarding his plan for the labor conditions to be brought up to standards. I feel that this is a great step to take in showing that Nike does actually care about its employees and the conditions they work in. Finding contractors that follow the health and safety codes and staying away from the corrupt government involved contractors.Incorporating interest in the educational systems where they are involved and showing the communities you operate in that you do care about their welfare status. Phil Knight did the right thing by addressing the media about theses speculations and taking action and getting involved with the citizens is a great first step. In addition, by going into these very poor countries that are plagued with hunger, poverty and illiteracy, Ni ke is giving these people a second chance at life by providing them with jobs to provide their families with meals and a chance to get an education and break the cycle of illiteracy and poverty in these communities.B. Green Xchange, Considered Design and Considered Design Index Now, Nike is driven to affect systemic change through open collaboration and designing products with sustainable design choices. In 2010, Nike launched the GreenXchange, a web-based collaborative network promoting the creation and adoption of technologies for new sustainability models and innovation. (Albanese, 2012) Nike’s new design philosophy, Considered Design, utilizes sustainable design choices at the start of the creative process to innovatively eliminate design and development waste.Sustainability is measured using metrics in their Considered Design Index. Nike intends to share this Index to create an industry-wide scale. (Nike, Inc. , 2012a) C. Impact on Corporate Goals/Strategy As Nike contin ues to integrate sustainability goals into their innovation processes, the company continues to raise their performance expectations. In May 2012, Nike announced new sustainability performance targets, both short and long term, and a company-wide commitment to further integrate sustainability principles into its innovation processes, governance and portfolios. â€Å"Nike, Inc. Introduces,† 2012) ————————————————- XII. Conclusion Nike’s intense passion for and focus on improving athletic performance has been the driver behind the company’s ability to establish a leadership position in the market. The competitive culture is sharply focused on winning in whatever endeavor the company endures, and their innovation processes support this Just Do It mentality. Their ability to finely integrate creativity and learning forms the core of their innovation proces s.Their curious culture uses external knowledge gained to innovate for the athlete and make an emotional connection with their customer through marketing. The company continuously refines their approach, as evidenced in their new marketing strategy, and as they continue set new challenges, Nike positions itself to defend their leadership position. ————————————————- References Albanese, M. (2012, Feb 06). How she leads: Hannah jones of nike. Greenbiz. com, Retrieved from http://www. greenbiz. com/blog/2012/02/06/how-she-leads-hannah-jones-nike Alfred, I. Jan 2003). Slave Labor. Retrieved on May 30, 2012 from http://from http://ihscslnews. org/view_article. php? id=121 Birchall, J. (2007, Mar 18). The man who made a career out of cool. Financial Times. Retrieved from http://www. ft. com Brettman, A. (2011a, Oct 04). Hannah jones of nike delivers message of doom and hope at g ogreen ’11 conference. Oregon Live. Retrieved from http://www. oregonlive. com/playbooks-profits/index. ssf/2011/10/hannah_jones_of_nike_delivers. html Brettman, A. (2011b, May 11). Nike designer describes life inside the innovation kitchen. [Blog Post].From http://blog. oregonlive. com/playbooksandprofits/2011/05/nike_designer_describes_life_i. html Briggs, B. (2007, Jul 18). NFL megastar vick’s endorsements in danger. msnbc. com. Retrieved on July 31, 2012 from http://www. msnbc. msn. com/id/19834805/ns/business-us_business/t/nfl-megastar-vicks-endorsements-danger/#. UCH28qNf9Mg Cendrowski, S. (2012, Feb 13). Nike's new marketing mojo. CNN Money, Retrieved from http://management. fortune. cnn. com/2012/02/13/nike-digital-marketing/ Cummings, B. (2001). Star power. Sales and Marketing Management, 153(4), 52-59. Retrieved from

Describe the effects of the Blitz on everyday life in Britain Essay

At 4:56pm on 7 September 1940, the air raid sirens wailed as the German Air Force, the Luftwaffe launched a massive raid on London.Over 350 bombers flew across the Channel from airfields in France and dropped 300 tonnes of bombs all over Britain. This caused a lot of problems for the people of Britain. The aim of the Blitz was to break the morale of the British people by destroying their homes, their source of transport and industry. In London the docks were attacked regularly and across Britain the Luftwaffe also tried to hit railway lines and junctions, power stations and ports. People’s daily routines were also ruined. Because of the lack of availability of food, the Government were forced to ration the small amounts of food that was left in the whole of the UK, which left very many people with virtually nothing. Bacon 6oz, cheese 4oz, dried milk 4 pints a week and dried eggs 12 every eight weeks. This is just a small fraction of what the government had to ration. In the morning queue would be everywhere and anyone would stand in one queue just to see what was selling. Hopefully it was food. The government took a number of steps to try and protect people. They ordered a total blackout at night to make sure that none of the bombers could see them. All windows would have to be covered by thick black curtains; street and vehicle lights were shielded of dimmer. It was known as an offence if light was shown, because even the smallest amount of light could tell the Germans were to bomb. Every night an inspector would come and make sure that each house was covered up properly and if it was not, a fine would be issued and the owners would fix the problem. Everyone was also given a gas mask in case the Germans were to drop a gas bomb anywhere. Throughout the whole time, 31% of the population got no sleep at all, 32% got less than 4 hours and a mere 22% got 4-6 hours sleep. This caused a lot of problems for people who were working. Workers were falling asleep at their stations and even more were fired because they kept on arriving late to work. However, the people who did make it to work, never gave up they were determined to carry on. Shopkeepers covered their smashed windows with plywood and put up notices saying ‘business and usual’, to show that nothing had stopped them from running their lives. Transport was still running, even though there was a lot less. Postmen and milkmen marched through the rubble to make their deliveries, Clergymen held regular services in bombed churches, bomb sites were used as pen-air concerts and dances and many theatres, music halls and cinemas stayed open throughout the whole war. Even though people were moving on with their lives, over 1.4 million people had lost their homes and many had their friends killed or badly injured by the Blitz. This drove many people to theft. They would break into bombed factories and steal whatever they thought would have a value for money. They would then sell these items on for as much as they could and use that money to buy food if they could find it. If anyone was caught, the punishment was death. Even though there were two million Anderson shelters produced in the early years of the First World War, many people had no shelters to stay in while the bombs were taking place. Many people moved in with family and friends where as others went to underground stations and stayed in the tunnels all night. They would stop the trains and the escalators from running so that people could sleep down there without any injuries. These tunnels gave the population the encouragement that they needed. Many people got a lot of sleep down there and even more were getting used to the bombs. However, the government were scared that people might not come back up again, because they were too scared, and tried to stop them, but each night up to 60,000 would demand to go down into the tunnels for protection. In the end the government gave up. So the Salvation Army and the Women’s Voluntary Service ran shuttle services of buns and drinks from station to station to keep them alive. Others would stay at home and hide in a Morrison’s shelter that was attached to the dining room table, or even hide under the stairs because they were designed to carry a heavy weight. Day after day, night after night, so many fire services fought to control the many fires that were going on. Not including the regular fire services, there were 60,000 volunteers in the Auxiliary fire service. Many were on duty for two days in a row and had very little chance to get some sleep. Fire fighters were under constant heat and falling buildings, not to mention the falling bombs the surrounded them. They ran out of water quick because the bombs would hit the main pipe lines. There were also not enough fire trucks so people would have to run to the fire and hope to God that there was a water supply nearby. As people were pulling together and relying on themselves more, community sprit had increased so much throughout the whole of the Blitz. People went straight into action as soon as they heard the bombs going off. People helped the ambulances and the fire department. The heavy rescue squad used ropes and chains to clear away the rubble and then doctors and nurses would then run in and pull people out. To sum up, many people’s lives had been ruined. Loss of family and friend, the loss of their homes, but people really did turn things around. The community really did join together to stick through the whole problem.

Private Unions Assignment Example | Topics and Well Written Essays - 250 words

Private Unions - Assignment Example Different labor markets address this issue differently depending on the extent to which such unions are needed. On the same note, both employees and employers remain divided over these unions, especially in an economy where the government addresses worker concerns with or without worker unions. Due to the fact that the government monitors the welfare of both employees and employers in the various labor markets in the economy, legislations that seek to strengthen unions in terms of their position in the economy and number or registered members are not necessary. Whether or not an employee should join a union should be a personal decision. â€Å"Right to Work† States have granted employees the right to decide whether or not to join unions or even support them financially, although there are exceptions to the railway and airline industries (Freeman, 2008). This move is beneficial to employees since they cannot be forced into unions or make mandatory contributions to unions that they do not wish to be in. Employees can push for their own welfare, air their concerns, and also balance employer-employee power without necessary depending on a

The Value of Digital Privacy in an Information Technology Age Research Paper - 2

The Value of Digital Privacy in an Information Technology Age - Research Paper Example    This stores numerous reports including names, addresses, birth dates, court records, and cell phone numbers† (The Value of Digital Privacy in an Information Technology Age, 2013, par.1). b. Google.com is one more technology which is quite helpful in enabling an individual to explore into the private data of those they need to or want to know about. This information can also be shared with other organizations or individuals if the person consents. Google is a platform where a person has access to information relating to anything and everything. c. Another technology is FaceBook, which is an online social network that contains different kinds of applications or ‘apps’ that the users can use to their advantage. The apps contain a number of details regarding emails, present location, age, sex, friends and so on. 2. Discuss the advantages and disadvantages of public access to this information, both for the researchers and those who are being â€Å"investigatedâ₠¬ . Every invention has its own merits and demerits. The advantage of this type of information is the easy and fast accessibility of information through various websites. It becomes easier to make the payment of bills online, shopping online or making various enquiries, making reservations etc. People need not stand in queue to make the payment of bills or go to shops to purchase goods. Instead, it can be done sitting in front of a computer, therefore, saving money and time as well as getting things done more easily. Digital information can be sent quickly from one individual to another. The demerits are that an e-governance system has to watch over the limitless number of people accessing the internet day to day. Hardware and links are also required in order to gain access to government websites. Public sectors will have to avail highly developed technologies and security systems to manage the huge amount of information as well as threats. Huge amount of investments is required fo r this purpose. On the other hand the development of cyber crimes also greatly affects an individual’s personal identity. A number of cases related to cyber crimes still remain unresolved. 3. Determine what measures citizens can take to protect private information or information they do not want to be disclosed. . In order to take out personal details from Google or Yahoo, individuals may contact Acxiom, which is seen to be the largest private information provider. Individuals may send an e mail or contact Acxiom through a phone call to get their work done. A number of websites are associated with US search and, therefore, they make available a person’s background details to anyone who needs to get in touch or contact the other. People can demand the removal of their personal records through Peoplefinders.com. Whitepages.com is similar to the phonebook which contains an online directory that can be accessed by everyone who has their computers connected to the internet. Individuals can demand the removal of it as well. It is not easily possible to remove individ ual details in a well timed method, so one can seek the help of professionals. A business named Reputation Defender assists individuals in removing personal details that they do not prefer to be displayed to the public eye, through the payment of a certain fee. 4. Discuss a federal law that grants the federal government the legal right to make private informati

National Guard Recruiting and Retention Support Essay

National Guard Recruiting and Retention Support - Essay Example In the event of federal control of the federal authority, the National Guard is used to supplement the regular Army. This supplementation involves the bolstering of the regular army forces with additional combat units. This paper discusses the National Guard Recruiting and retention support. Origin The National Guard in the United States is the oldest unit of the Armed forces. In addition, the National Guard is one of the longest enduring institutions nationally. This year, the National Guard celebrated its 376th birthday on December 13. The origin of the National army dates back to the earliest North American English Colonies. Since the colonies were responsible for their own defense, they relied on the traditions of English Military and organized militias consisting of able-bodied male citizens. Through this militia, the colonists managed to defend citizens from foreign invaders and Indian attacks. In addition, the militia assisted in winning the war on revolution. After independen ce, the United States’ constitution authors gave power to the congress to allow for organizing, arming and disciplining the militia. However, the recruitment and training of the militia was the role of state. Until now, the national militia is a state-federal force (Nationalguard.mil, para2). The size of the regular army has remained small throughout the 19th century. ... After the Second World War, the National Guard Aviation units became Air National Guard Units. The Air National Guard unit is the latest Reserve component. During Berlin Crisis, the Air National Guard sends soldiers to fight Korea and reinforce NATO. Since then, the federal role of National Guard has changed. This role is currently characterized by call up to crisis response in Kosovo, Bosnia and Haiti. In the 2001 September 11 attacks, both state and federal authorities called upon guard members to offer national security and combat terrorism activities outside the nation. In the year 2005, 50000 guard members were deployed in Gulf States during the Hurricane Katrina event. For the states, the National Guard provides units that are trained and well armed to offer protection of property and life. In addition, National Guard continually provides defense to the United States and other interests throughout the globe. The National Guard is divided into subordinate units stationed in each of the 50 states, the District of Colombia and 3 territories. In each unit, the head of operations is the respective governor (Doubler 13). Functions of the National Guard The role of the National Guard includes responding to domestic disasters and emergencies. In order to get involved into active duty during such disasters, the state governors or territories commanding generals call the National Guard. Most common emergencies and disasters include those caused by earthquakes, hurricanes and floods. Members of the National Guard can become temporary or permanent members of the armed forces. Such appointments occur at the consent of the state governors while the National Guard members can remain active or inactive at the service of the nation. Army National

Exploring the opportunites and challenges of Developing Islamic Dissertation

Exploring the opportunites and challenges of Developing Islamic Financial services in Seychelles - Dissertation Example I have read the University regulations concerning plagiarism. I am willing to allow The University of _______________ School of Management to use my dissertation as a sample for future students. Signed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Abstract (This page intentionally left blank) CHAPTER 1: OVERVIEW ______________________________________ The Republic of Seychelles comprises of approximately 100 islands located between 4 and 5 degrees south of the equator, with a longitude of between 55 and 56 degrees east (Kawaley, 1998, pp. 226 – 227). ... Britain was to administer the Seychelles island group from Mauritius until the year 1903, and it was during this time that the British resettled African slaves rescued from Arab slave traders on these islands. Thus, today the Seychelles islands present a melting pot of many races, including mixed French, African, Indian, Chinese, and Arab with the tourism sector playing a leading role in economic growth together with commercial fishing (CIA, 2012). The official language of the Seychelles is English, but the use of the Creole language comes naturally to approximately 91.8% of the more than 90,024 inhabitants of these islands who live on an area of about 455 sq. km, which is 2.5 times the size of Washington DC, enclosed by a coastline that is 491 km in length. Seychelles was to become an independent nation in the year 1976, and Seychelles now exists as an Independent Republic with a democratically elected government within the British Commonwealth. The Figures below depict the relative geographic position of the Seychelles together with the more prominent islands in the Seychelles island group. According to CIA (2012), Seychelles has succeeded in expanding its per-capita output to approximately US$ 25,000 from a near-subsistence level at the time of independence, and this is a remarkable achievement for a country located near Africa. The tourism sector is the leading hard-currency earner, contributing nearly 70% to the foreign exchange earnings, but Seychelles has tried to diversify its export base to include farming, fishing, and small-scale manufacturing. It is important to note that Seychelles competes with Comoros, Madagascar and Mauritius to attract tourists and this means that competition exists in tourism. However,

International Advertising WPP's Digital Push Essay

International Advertising WPP's Digital Push - Essay Example In order to ensure sustenance in today's globalized scenario, the advertising industries need to redesign, reframe and refurbish their approach to the overall concept of advertising. The competition in the contemporary advertising industry is not so much about scoring over one's rivals, but more about assuring a timely transition from traditional business models to E-business models. 1. Survival in the Contemporary Advertising Scenario is a Fast-paced and Perpetual Process: The traditional advertising business was more of a predictable and a relatively lethargic system that resorted to and adapted to change at a slow pace. However, the contemporary advertising industry being dependent on internet and information technology is a perpetually evolving and a continually altering business. The advertising professionals ought to be always on their toes to benefit from and incorporate the upcoming opportunities unleashed by technological changes. 2. 2. Resistance to Change is Death: Considering the ongoing shift towards online approaches, the advertising professionals need to embrace digital technology as not one another option, but the ultimate way the businesses will conduct themselves. This calls for a marked shift in the mindset and individual perceptions. With a bulk of revenues coming from Web marketing, resistance to change means a sure death. 3. Don't Expect Well Defined and Clear Cut Adversaries and Friends: The digitalized advertising industry of today is not a battle ground, but a global market that requires an amorphous approach that can make way for a simultaneous collaboration and competition between the key players, based on the identification of opportunities and ensuing challenges (Steel 2009). 4. Do not Expect Ignorant Customers: The contemporary advertising industry will have to grapple with the customers who are well informed and cognizant of their requirements. The customers today are immaculately choosy about the advertising solutions that can serve their needs. 5. Synergy is the Name of the Game: Big advertising companies should visualize themselves as a fluid talent pool that can exploit the abilities and resources scattered across the organizations to assemble compatible and seamless virtual teams (Koncept Analytics 2007). 6. Do Not Worry About who Gets the Credit: A digitalized advertising industry is an amorphous and faceless business in which individual organizations and personalities are always less important then the challenges being faced and the ensuing solutions. An unrestrained quest for recognition may make the system rigid and unresponsive. 7. Never Get Satisfied: In a market defined by change and innovation, satisfaction and complacence means deterioration, at least in a relative sense. Always keep an eye on the emerging changes, and in fact visualize and expect the things to change. 8. Vision is a Must: A thorough vision of the nature of things to come and panache for imagination and

Report project Assignment Example | Topics and Well Written Essays - 750 words

Report project - Assignment Example The scenario is to supply the Marketing Manager with new ideas for places that we can entertain our best clientele after being wined and dined as a VIP. The Marketing Manager has suggested some places to take a look at, such as a play at the IRT (Indiana Repertory Theater), a play at Beef & Boards, a play or musical at Clowes or Murat, a special art exhibit at the IMA (Indianapolis Museum of Art), a special art exhibit at Eiteljorg, or a concert at the ISO (Indianapolis Symphony Orchestra). The design will be a report in memo format to be sent to the Marketing Manager in regards to this topic. I will compare and contrast the various locales of events for ways to entertain the company’s very best customers who come to our company’s facilities every fall to see the latest designs on our newest products. Every fall, we invite our best clientele to our facilities to see the latest products and concept designs for our new products before they hit the shelves. These members of our clientele are wined and dined like VIPs before we entertain them at a local venue. In the past we took them to either the Conseco Fieldhouse to see a Pacers game or to the Lucas Oil Stadium to see Peyton Manning and the Colts play. In the past we have bought a club level box seats at either Conseco Fieldhouse or Lucas Oil Stadium where we would go to a sporting event to entertain our guests. This memo is comparing other places in which we could entertain our clientele and have an enjoyable time. I know that this year the clientele have been invited to visit our company’s facilities from the 18th of October to the 20th of October. During this time period, there are various places we can take our guests to be entertained. At the IRT, Indiana Repertory Theatre, on the 18th at 6:30 PM and the 20th at 2:00 PM Robert Neal plays James Beard in ‘I Love to Eat: Cooking with James Beard’, while on the 19th at 7:30

Create your own assignment Essay Example | Topics and Well Written Essays - 750 words

Create your own assignment - Essay Example Use of their way of life (culture) and gender helps to give a reader an overview of traditional Igbo life and folkways that are seldom differentiated in European novels about Africa. Igbo society was a communitarian rather than individualistic tribe and its rituals and festivals were a means of fostering that community life.One of the Igbo cultures was the division between what is feminine and masculine varying from chores to crime. There were female crimes, those committed inadvertently, and there were male crimes. For example, Okonkwo’s killing of Ezeudu’s son as a result of an accidental gunshot was considered a female crime that was punishable by seven years of exile in his motherhood. If he had committed a male crime, Okonkwo’s punishment would have been permanent exile or death by hanging. The society of the Igbo was dominated by men that symbolizing power and control in the society. For example, due to their power and control, men were allowed to have multiple wives as one sign of maintaining status in the clan. The more the women a man had, the higher the rank he was placed in the society. Additionally, women were required to live st rictly according to Igbo customs. They were characterized by generosity and supportive of each other and each other’s children. It was also their culture that leadership was to be exclusively dominated by men while the women were supposed to be obedient to every man not only her husband. This expresses inferiority of women in the society as there were just there to follow orders from men without questioning. Igbo people were strongly bonded to their culture to an extent that even the arrival of the missionaries, they did not want to abandon their culture for the white man’s culture. The men were there to be first rebellious of the white man’s culture that claimed equality between man and woman, but the man was very stubborn

Film Assignment Example | Topics and Well Written Essays - 250 words

Film - Assignment Example Its presence or absence does not affect the main story’s message. b. Dugan’s murder is part of the plot because it gives additional reason or motivation as to why Terry would start doubting and turning his back on Johnny near the movie’s ending. It can also be a part of the story to show the ruthlessness of Johnny in dealing with those that stand in his way. c. Dugan’s testimony is part of the plot because it gives is part of a series of events that would lead up to Terry’s testimonial against Johnny later in the movie. The presence or the absence of the testimony would not affect the main theme of the movie d. Terry’s dive in the ring can both be a part of the story and the plot. It is a part of the story because it shows why Terry ended up in the docks instead of a career in boxing. It can also be a part of the plot because it would lead up to Terry becoming part of Johnny’s gang ruling the docks. 4. During the opening sequence of the movie, Munny’s balance can be seen as rather distorted, due to the loss of his wife. His crises were precipitated by the death of his wife, his inability to tend to his pigs that were getting sick with some fever, and a young man showing up in his farm to enlist his help in killing two thugs, criminal acts which he had left behind after marrying his wife (Eastwood). The fact that he is being enlisted to kill hoodlums added to Munny’s internal conflict of choosing to be a person of peace. After the young man showed up in his doorstep he started having doubts as to whether staying as the mild-mannered man his wife hoped him to be was a better option than getting back on the road and taking another person’s life in exchange for a lot of money. Since he wasn’t going to kill innocent men anyway, he chose the latter and left his children alone in the

Internation Recruitment and Selection Essay Example for Free

Internation Recruitment and Selection Essay The world has been rapidly transforming due to the changes in technology, innovations, and the reduction of trade barriers into and out of countries which have permitted globalization. Due to globalization human resource management has been forced to take a more international approach, and has demonstrated that a more effective management of human resources internationally is imperative for the success of companies in international business (Shen). Therefore international organizations need to understand the roll that plays the international human resource management (IHRM) department, and the importance of adopting an effective recruiting, selecting, and training strategies that will enable the company to select the right talent for the right places. IHRM plays a very important and challenging roll in the international setting of organizations because â€Å"they must develop practices which will maintain congruence with the overall strategic plan of their respective multinational corporations, while balancing the economic, social, political, and legal constraints of the host countries† (Caligiuri). Companies understand that the only way to develop strong and successful global leaders, which are keys to competitive advantage, is through an IHRM department that has a well develop competitive strategy in place. Multinational Corporations (MNCs) like Unilever and Huawei Technologies Co., a Chinese networking and telecommunications supplier, have understood the importance of a well develop IHRM department and have implemented strategies that are aligned with a global approach that support the business operation worldwide (Gartsdie). Based on Heenan and Perlmutter model there are four competitive strategies as well as different training alternatives for global assignees that MNCs can use to develop a successful IHRM approach. The recruitment and selection (staffing) policies which MNCs implement for their foreign subsidiaries will vary greatly for every company, and should be determine accordingly with the IHRM approach the organization is pursuing (Ball). MNCs can be divided in four types based on their management approach and corporate philosophy. The first approach a MNC may consider is the ethnocentric approach which is â€Å"characterized by low pressures for cost reduction and low pressures for local responsiveness† (Ball). Ethnocentric MNCs are not willing to give up the control over foreign subsidiaries, and prefer to place expatriates employees belonging to the home country of the firm, in all key management positions abroad. IHRMs departments that adopt this approach believe that expatriates are more capable than employees of the host country, and they expect that their expatriate managers transfer headquarters’ culture and philosophy to the host nationals (Caligiuri). This approach is normally used by MNCs with primarily international strategic orientations in the early stages of globalization. The advantage of an ethnocentric approach is that it expands the experience of expatriates and prepares them for high level management positions who execute strategic decisions from headquarters. Many expatriates adapt, learn the language, and perform effectively within the host country (Ball). However data suggest that there is a high turnover rate among expatriates because many of them do not have the special set of skills, characteristics, and abilities (e.g. tolerance of ambiguity, adjust quickly, empathy, actively manage social contacts) that are required to be successful in such position (Caligiuri). Because of the previous statement it is imperative that MNCs understand that facilitating proper training and development to the expatriate is a very important part of the IHRM department because it has a major impact on the effectiveness of the expatriate manager and â€Å"research has shown that cross-cultural training is an effective intervention to prevent expatriate failures† (Deller). However MNCs today face a big problem because studies show that only fifty percent of all expatriates receive adequate training (Deller). Another very important aspect to the IHRM department needs to consider when selecting the right candidate under this approach is to keep in mind the impact in the family of the expatriate. The family’s willingness and ability to adjust is of crucial importance for the assignee’s employer and it needs to be address during the staffing process as well. Another disadvantage for this approach is that is more costly for the corporation because it has to offer more incentives to the expatriate (Deller). In the selection process it is the responsibility of the IHRM department to evaluate the efficiency and cross-cultural proficiency of the candidates to ensure the success of this approach. The polycentric staffing policy is a second approach that can be implemented by IHRM departments of MNCs. Under this approach the human resource department will look for host country nationals (HNC) to manage subsidiaries in their own country with some coordination form headquarters (Ball). With this approach IHRM departments do not need to worry about looking for certain skills or characteristics for an international setting because the candidates are employed at the subsidiary level and they do not have language and culture barriers, labor turnover reduces, productivity increase, there are ideal information of industry, legal and political configuration, and the first cost of employing them is less expensive. Also using this approach makes the subsidiary looks less foreign (Caligiuri). However the problem with hiring HCNs is that they are not familiar with the home country of the international company and with its corporate culture, policies, and practices (Ball). The underlying crisis in communication and control between the headquarters and the subsidiary due to language barriers, conflicting national loyalties and differences in personal values may create an inconsistency in the strategic management process that will result in the subsidiary operating as a separate unit. Home country national’s lack of exposure to international assignments and lack of career mobility among HCNs are also some disadvantages of this approach and ultimately will affect the competitive advantage of the MNC (Padala). According to the article of Jie Shein, â€Å"HCNs are included in management development schemes only at the subsidiary level and HCN managers are rarely promoted to senior management positions† (663). When staffing under this approach IHRM departments can choose from hiring HCNs in the home country or HCNs in the host country. Many MNCs have experienced difficulties in hiring high caliber of HCNs managers because of the lack of long-term IHRM planning and training and ineffective international management development (Shen). When the polycentric staffing approach is not adequate the regiocentric staffing approach might be a better option. The regiocentric staffing approach can be used for companies with a regional strategic approach. In this approach employees are selected for key positions within the region the subsidiary is operating, employing a variety of HCNs and third country nationals, TCNs (Ball). From this perspective the communication and integration systems must be highly sophisticated for headquarters to maintain control over the regions however the host national are given the opportunity to manage their own subsidiaries. The likelihood of HNCs career advancement is greater within the region, but still limited in headquarters (Caligiuri). The training and development for this approach are the same as with the polycentric staffing approach. One of the biggest advantages of this approach is that it serves as a bridge for MNCs to gradually move to a geocentric staffing approach. The geocentric staffing approach is used in companies with a transnational strategic orientation. This staffing approach seeks the best people for key jobs throughout the organization, regardless of nationality, selecting the best person for the job, irrespective of nationality is most consistent with the underlying philosophy of a global corporation (Padala). This approach is ideal because the human resource strategy will be the same across all subsidiaries, using the best practices from wherever they might be found across the MNC worldwide networking of operations (Ball). However one of the drawbacks of this approach is that it can be expensive to implement because of increased training, compensations packages, and relocations costs, and it could require longer lead time (Padala). IHRM staffing approaches are very important but training and development also play a very important role in the international setting. International training and development is one of IHRM’s most crucial activities. While it is true that MNCs recognize the significance of international training and development for their employees there is knowledge that this corporation’s training strategies are weak and not effective. Current researches show that today the majority of companies have ineffective training and management policies that have resulted in frequently employee failure (Shen). In order to succeed in the global arena MNCs need to implement an effective international training and development program for expatriates, HCNs, and TCNs. Globalization has definitely created a very competitive business market in which international human resource management plays a crucial role for the success on multinational corporations. It is imperative that corporation carefully analyze every staffing approach available and implement the one that will help them select the right candidates for the right position, and provide the candidates with the appropriate training and development in order to create a competitive advantage. Works Cited Ball, A. Don, et al. International Business: The Challenge of Global Competition. 13th. New York: McGraw-Hill. Print. Caligiuri, Paula M., Linda K. Stroh. Multinational corporation strategies and international human resources practices: bringing IHRM to the bottom line. The International Journal of Human Resource Management 6:3 September 1995. P.494-498. http://chrs.rutgers.edu/pub_documents/Paula_14.pdf Deller, Juergen. International Human Resource Management And the Formation of Cross-Cultural Competence. Institute of Business Psychology, University of Lueneburg, Germany. International Management Review. Vol.2 No. 3. 2006. http://www.usimr.org/IMR-3-2006/International%20Human%20Resource%20Management%20and%20the%20Formation%20of%20Cross-Cultural%20Competence.pdf Gartside, David, Griccioli, Stefano, and Rustin Richburg. Different stokes: How to manage a global workforce. Issue No.2. 2011. Outlook. Accenture. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Outlook-How-to-Manage-a-Global-Workforce.pdf. Padala, Shanmukha Rao Dr.; Dr. N.V.S. Suryanarayana. Approaches to International Human Resource Management. September 11, 2012. Articlebase.com. http://www.articlesbase.com/international-business-articles/approaches-to-international-human-resource-manageme nt-3249167.html. Shen, Jie. International training and management development: theory and reality. Journal of Management Development. Vol 24 No. 7, 2005. November 2, 2012. http://people.math.sfu.ca/~van/diverse/bellut-papers/test-9.pdf

Empowering women through education

Empowering women through education Ghuman (2002) overviewed that women with higher freedom are those who retain their earnings compared to those who are unemployed and have no importance in the contribution to decision-making in households. He also added that working women occupy a better position and have a higher degree of authority as they earn money. As said by Noeleen Heyzer, executive Director of the United Nations Development fund for Women(UNIFEM) efforts must be put together to empower women and take decision to eliminate gender inequality. Carmen Moreno,Director of United Nations International Research and Training Institute of Women (INSTRAW) added that women must be encouraged to raise their voices in politics, participate in decision making and have access to education which will contribute positively in their development and for them to make better decisions on the different issues. 2.5 Empowering women through education As stated in the report of the of the expert group meeting by the United Nations Division for the Advancement of Women (DAW), education smooth the progress of womens empowerment and for eradicating poverty among women as it enlarges womens abilities. During the period 1980-1994 the gap between girls enrolments and boys enrolment at primary level decreased in developing countries. But there are some important differences that stand out. In the case of sub-Saharan Africa the declining of the gender gap in some countries is accredited to a fall in the enrolment of boys and only a minor rise in the participation of girls. According to UNESCO data, girls net enrolment in secondary school decreased between 1985 and 1997 in 10 out of 33 countries in sub-Saharan Africa; 7 out of 11 countries in Central and Western Asia; 2 out of 21 countries in Asia and the Pacific; 6 out of 26 in Latin America and the Caribbean; 6 out of 9 in Eastern Europe; and 1 out of 23 countries in Western Europe and other developed countries.. According to Goutam Roy (2009), women education contributes in helping to reduce poverty. He added that empowerment and total emancipation are two major aspects that can help to alleviate poverty. Greater emphasis is being put on women education nowadays, as there are wider job opportunities and proper attention to the women in development programmes. He also mentioned that Scholarships are given by government in HSC level, technical of vocational education to motivate women students to become educated. Women teachers are being trained to improve the quality of education given and improved teaching methodology. Goutam Roy research proved that Empowerment and development are inter- related. The slow speed of women education is boosting women empowerment resulting in women development. According to the last decade, many countries have decided to reach our women, understand their needs and include them in the development process. Survey which was carried out in 2000 shows women literacy is 66% higher than men in developing countries. He analyses that the empowerment of women has become a social and political phenomenon. The development process is strengthening when both men and women participate and education is deeply related to women empowerment. Investing in education is one of the most effective ways to reduce poverty as Investment in girls in secondary education gives positive outcomes. Stine Ankerbo Karina Hoyda (2003) outlines that education is vital to womens empowerment in so far as it enables women to be more productive. According to the World Bank, a mothers education has beneficial impact on the size of the family, her children well-being and how effective she uses commodity services. Education is a mean to promote development in social, political and economic spheres. Studies and research prove that there exist a high correlation between an increase in women schooling and decline in infant mortality and fertility rates. Before the mid 1970s little attention were paid to the economic benefit which can be related to women. Educated women contribute to economic development. For example, in Africa 46 percent of the female labour force is in agriculture. If they were given proper education they would have been increase in productivity that will hinder economic growth. With investment in education for girls and women significant progress in social and economic gr owth can be deduced according to economic analysis. An increase in girl enrolment in primary schools leads to lower fertility rate, higher GDP per capita and life expectancy. Studies undertaken by a world bank on 20 developing countries find that when devote substantial resources to female primary education which leads to higher economic productivity, improved standard of living and life expectancy, lower infant and maternal mortality compared to countries where women do not benefit from proper education. According to CSO reports, the earlier a child starts going to school every day, and the less risk of slipping into a spiral of poverty in adulthood. Therefore, the EAP program helps families who, for lack of money, do not send their children to school. 2.6 Feminization of poverty The term feminization of poverty refers to the fact that women suffer from poverty much more than men. In countries and across the world, women live in poverty excessively in contrast to men. The term feminization of poverty, created in the 1970s by Diana Pearce, refers to the focus of poverty among women, mainly female-headed households. However, the feminization of poverty, in reality, refers to something broader than merely lack of income or a state of economic need for women. She added that poverty is being feminized because of three main reasons, namely: The growing amount of female-headed households. Individual and cultural stereotypes about and inequity against women and girls. Macroeconomic trends such as globalization and trade that fall short to take into consideration womens position in economy. While the very definition of poverty mean the lack of ability to meet essential needs such as food, clothing, or shelter, being poor also involve the lack of choice, little opportunity, the incapability to accomplish life goals, and eventually the loss of hope. In addition, the feminization of poverty influence more than just women as it affects children, who disproportionately live in female-headed households. According to Bianchi, the increase in non marriage among women, especially those who were adolescent, restricted the income prospective of the family, but also make the legal aspects of child support difficult. The increase of divorce rate, and a rise in life expectancy among women further enhance a gendered poverty, while social programs and income transfers planned to remove individuals out of poverty were less successful in reaching this goal for women than for men. Presently, research persists to prove the existence of a gendered component to poverty, one that has become more obvious and even more prominent with the increase in female-headed households, and perhaps even more noticeable among the young and elderly female population. Female heads of household are not only more likely to be poor, but their poverty is more likely to be elongated. The majority of studies of the hardship of women point to two primary mechanisms that force women into poverty at higher rates: demographic change and the economy. Since the discovery of the feminization of poverty, the nature of social life has changed considerably, as has the structure and nature of the family. Demographic shifts have without doubt rise inequality for women and their children. The amount of children born to unwed mothers has seen a considerable rise since the 1950s. Childbearing out of wedlock, high divorce rate, explain a drastically higher percentage of households headed by single women who are upbringing their children on their own. Moreover, the average lifespan for both males and females has improved and nowadays women are one step ahead of their male counterparts. With a longer life expectancy, women will require significantly more income to guarantee their survival in their later years. Changes occurred in the constitution of family and general demographics have led women and mothers at a substantial disadvantage in terms of the monetary funds accessible to cater for themselves and their families. Apparently the poverty rate among single-male heads of household was around 17.6%, while the rate for single-female heads of household was 36.9% in 2005.undoubtedly, the increase in the divorce rate has somehow affected women, who disproportionately assume the role of primary caregiver when divorce occurs. When coupled with womens usually inferior incomes and less property rights, divorced women promptly became more vulnerable to poverty than men. In the United States, most of the children living at or below the poverty line live in single-mother households. Furthermore, women are less likely to remarry after a divorce than men, which left them to single-income households with fewer resources for a long period of time. In 2005, there were 13.5 million divorced women in the United States-3.7 million, or 37.6%, more divorced women than divorced men. 2.7 Measuring the extent of feminization of poverty Taking into account the extent to which poverty is feminized, one is mostly disturbed with whether or not women disproportionately experience poverty in contrast to men. Conversely, as considered by the Census Bureau and other governmental agencies, both in the United States and around the globe, poverty is a household concept. That is, individuals are classified as poor if they form part of a household in which the household revenue is below the poverty level for the household size. In households headed by married couples, the assumption is that both men and women presumably experience poverty at the same rate-either both members of the couple are in poverty, or neither of them is. According to Christopher et al., the gender gap in poverty exists because single women are poorer than single men. Additionally, in many examples, women living in marriages where their partner is the wage earner are consequently more likely far from poverty. 2.8 Women in politics During the UN Committee on Elimination of Discrimination against Women on July 2010, some of the successes noted by Helen Hambling, Group Manager, and head of the Australian delegation stressed on the fact that women now comprises of almost one third of parliamentarians, while seven ministerial positions, including the Prime Minister, and the Governor General the highest public position were held by women. Since 1995, womens position improved by three-fold, and of the seven High Court justices, three were women. To enhance the participation of indigenous women in political life, the Government had started the indigenous womens programme. It was a grant programme that supply financial support for actions that would aid lessens those womens disadvantages and promotes their assumption of legislative and management roles. Rachel N. Mayanja, special advisor to the secretary- general on gender issues reported that there are only a few women in politics, with women presently filling just 16.8 percent of parliamentary seats, a slight rise of 4 percent since 1999. LIZ Chadderdon powell highlighted that There are only 19 female CEOs running Fortune 500 companies. That is only 3.8%. Moreover there are seventy-four women in Congress out of five hundred and thirty five seats in both the House and Senate. That implies that women comprises of only 13.8% of Congress while being 52% of the voting population of America. Sarah Brewer, Associate Director of the Women and Politics Institute at American University, states her study on female political consultants demonstrate women frequently work longer in the field before setting up their own firms. three primary reasons for the political consulting industrys glass ceiling: firstly Women are mothers and need to give time to their children, which make it difficult to serve their clients 24/7/365 and loose that edge to their male competitors, moreover being a committee ED or a partner in a firm one need to be powerful some women are shy and cannot be that aggressive and finally people in dominant positions (usually men) are reluctant to move out and give others a leg up. 2.9 Feminization of the labour force The effect of neobileral structural adjustment economic development on woman in the worlds workforces in the global economy is of great interest to policy makers. Standing (1989, 1999) and Catagay and Ozler (1995) suggest that neoliberal structural adjustment generally leads to greater feminization of the labour force caused by both demand and supply side. supply may increase due to the fact that woman enter the labour force to offset declining household and demand may increase as firms may employ more women due to lower cost of female workers. Different studies made on feminization of the labour force such as the modernization hypothesis suggest the economic development contribute to an increase in women labour force participation. On the controversy boserup(1970) who first propose the marginalization hypothesis found that economic development , urbanization relative growth of the manufacturing can lead to a fall in women labour force in the market because their traditional roles in agriculture and home production lose importance. According to the studies of Cooper Lewis (1999),Mintzberg(1996) and Rosener (1990) there is the establishment of a more humane style of management with a rise in women occupying higher level jobs as women show much care to their employees and they are more concerned with their well-being. 2.10 Equal opportunity A recent policy research report by the World Bank (2001) identifies gender equality both as a development objective in itself and as a means to promote growth, reduce poverty and promote better governance. Research undertaken by the university of stellenbosch business school in south Africa found that top level positions is still uncommon ready to accept woman are professional equals as governments policies legislation do not works . In 1996 a Gender Policy Framework (GPF) was set by the African government to authorize the international convention on the elimination of all forms of discrimination against woman. The GPFs main aim was to integrate gender policies by ensuring that; Womens rights are perceived as human They have equality as active citizens Their economic empowerment is promoted Their social uplift is given priority They are included in decision making They are beneficiaries in political, economic, social and cultural areas. Turning to the labour market, Helen Hambling, Group Manager, Department of Families Housing, Community Services and Indigenous Affairs, and alternative head of the Australian delegation recognized that women in Australia still received 18 per cent less than men and were retiring with half the savings of men. The New Fair Work Act recently operated also intended at pay equity between women and men. In the private sector, however, women held one in eight executive management positions, and the number of companies with no women executive managers had increased between the years 2006 and 2008. To deal with that, the Equal Opportunity for Women in the Workplace Agency had developed a combination of regulatory and educative measures, and held round tables across the country 2.11 Role of micro finance in empowering women and reducing poverty Akinyi Janet, Editor of The African Executive magazine reported that Women in Africa are not empowered because of poverty and negative cultural practices. Credit is not very accessible, which is the main restriction on womens capability to earn income. The Microfinance sector is involving African women in the economy as they were in terrible need of income to enhance their small farms which hardly fed them. Statistics shows that women consist of 74% of the 19.3 million of the worlds poorest people now being helped by microfinance institutions. She further said that In Africa, MFIs have witnessed remarkable gains. The sector offers financial services to the poor women in possible micro-enterprises make enterprising women more powerful through financial access and expertise and significantly lessen poverty. Her research shows that more access to savings and credit facilities make women stronger in taking economic decisions. It also develops their skills, knowledge and in addition improves their position in the community. The increase in access to microfinance has made womens path to social and political empowerment easier. Moreover Akinyi Janet found that Women have shown that they are reliable clients especially in repaying loans in a specific time .empowering women has been a success as it increases individual family expenditure on health, education, improved nutrition and food security. The UNDAW report (November 2001) microcredit and microfinance projects have been recognized as key strategies to tackle womens poverty by offering women with the prospect to have their own businesses, augment their productivity and earnings and, attain greater empowerment. However, there is increasing concern among womens organizations, researchers and practitioners concerning the way in which microcredit and microfinance programmes are being encouraged. It is observed that there is limited empirical evidence to maintain a linear relationship between microcredit, poverty alleviation and gender equality and empowerment of women. There are also not many studies that investigate the extent to which microfinance programmes have helped non-economic dimensions of womens empowerment. Hulme and Mosley (1996) also reveal the relationship that exists between credit and poverty reduction is from new investments to the pattern of income change to poverty alleviation. A positive link can be generated between the two depending on whether projects yield high returns and if they can create jobs. World Bank (2001) highlights that the poor can be helped through credit replacing productive assets damaged in a natural disaster. Therefore, microfinance programmes help the poor households to sustain income shocks. Moreover the majority of the micro-credit programmes help mainly women or households headed by women (Otero and Rhyne, 1994; Hulme and Mosley, 1996; Khandker, 1998; Murdoch, 1999b; World Bank, 2001). Sadegh Bakhtiari, from Isfahan University in Iran stresses on the fact that Microfinance can be a helpful means for poverty reduction. However, it should be used thoughtfully -It has been proven that the link between microfinance and poverty alleviation is not simple, because poverty is not an easy phenomenon as there is many obstacles for the poor to cope with. It is important to know what form microfinance is appropriate for the poorest; the delivery channel, methodology and products offered are all linked together and affect poverty. 2.12 Political and economic constraint in empowering women It is a fact that male dominates women under certain aspects like political, economic and socio-cultural and they are much well paid for the same work. Henshall (2004) defines gender equality as the same opportunity given to men and women to be able to lead an enjoyable life. However this may not always be the case as according to Feinstein (1979), there still exists a large gap in female and male wages. For the same job performed women may earn less than men. In Pakistan female job is viewed as inferior and low grade. He also argued that women are obliged to carry out domestic job like household maintenance and child caring. The traditional thinking of people in Pakistan strengthens restriction over empowerment. Khalid (1991) analyses that women are restricted from the political environment in the country. They are not exposed to social, cultural, political and economic participation in the community activities. Their works are unrecognized and they encounter problem with societys attitudes which affect their working capabilities adversely. Henslin (1996) finds that male are commonly paid more for the same work and they usually dominate the socio-cultural, economic and political aspects of the society. In contrast, females are discriminated against economically, politically and socially. Consequently this adversely affects them to emancipate and become independent in life. According to Dr Naz (2009), in Pakistan male has much more power in controlling economic resources. Consequently women are regarded as inferior as they have no say in economic and political affairs as well as decision making also. Furthermore even if women are equally qualified as men yet their income tend to be lower than that of men. However, this type of inequality exists in other countries as well. Due to the complex structure in Pakistan, women face a lot of difficulties in taking part in the economic and political activities in a democratic way and to even exert their voting right. Additionally Hafeez (1983) argued that the traditional thinking of husbands that is they are conservative and believe that women should remain at home as housewives prevents the participation of women in political and economic activities. The ego problem of the husband which restrict women employment have negative effects on their children and family life .At times the relatives (in-laws) are against women employment as they fear of losing their self-image as women may become too independent and neglect their traditional roles. 2.13 Barriers of empowering women through educational attainment According to Amartya Sen (1999) the main focus of women empowerment in the process of development more precisely it includes female education, their employment prospect and the working of the labour market. She also added that difficulty to allow women empowerment through education is due to stereotyping in the formal education system which strengthens the traditional gender characters. Apart from the every day life experience, women are discriminated in the field of education. Male members are seen as the prime source of earnings and parents usually prefer to educate their sons instead of their daughters. The higher one climbs the educational ladder, the more that learning is a masculine experience (Henslin, 1996). Muzammil(2010) in his analysis validates the evidence that a barrier to acknowledging the significance of empowering women through schooling relate to stereotyping in the formal education system which further strengthens gender roles. He also found that it is taken for granted that women with lower level of education than men should earn less. In reality, patriarchy is an obstacle to womens empowerment and it is inter related with the political system to dominate women. Through the United Nations Division for the Advancement of Women (UNDAW) meeting in 2001 A.Jacqueline emphasise on the fact that Womens rights and gender equality is still an issue in African countries. Women are discriminated in different field such as access to social and economic services. Consequently this act as a barrier to women empowerment. Research conducted by the United Nations High Commissioner for Human Rights in July 2009 found that media and other reports disclose that women re not allowed to participate in public life. Many working women are threatened or are intimidated. Women are therefore forced to remain at home. We can conclude that this type of behaviour restrict woman to participate in life and emancipate. A forum on the role of women in Saudi Arabia suggest that However, women in the audience criticized the ministry for making it difficult for them to manage their own businesses without a male guardian or agent, which often allows men to wrest control of womens money. Also women are not allowed to drive. Unfortunately, it is such extreme measures have stood in the way of womens employment and narrow their business opportunities. 2.14 Conclusion The literature on women in different field and how women empowerment has been a success till now is considerable. As far as possible the key theories have been analysed, supported by the empirical research that has been carried out on the different features. The subject continues to evolve and there is an interest to go further in empowering women to reduce poverty.